Jordan has been leading the Big Blue Test since its inception as a co-founder, and he also doubles up as our Editor-In-Chief. His career spans three decades and across the fields of marketing, advertising, mainline publications and even client side marketing. He has worked with some of the biggest FMCG, luxury, health, wellness and even lifestyle products in the industry and his illustrious portfolio speaks for itself. He has experience with entrepreneurial ventures even before Big Blue Test which makes him the right man to lead such a vibrant and multi-faceted team. Jordan’s commitment to his own health was strengthened by his 60-pound weight loss and decision to follow a ketogenic lifestyle. He believes that Big Blue Test can help make the world a healthier and happier place.